Product
Marketing
What to push and what to hold back based on stock, and how much each campaign really delivered.
Go to WorkspaceWhat you can do
| View | What it's for |
|---|---|
| Create campaign | Simulate a discount before launching it. |
| Planned campaigns | The calendar, added to the forecast and to purchasing. |
| Campaign results | Actual sales against what would have sold without the campaign. |
Selling more isn't always earning more
During a promotion sales go up, but part of that would have happened anyway, now at a discount, and another part was only pulled forward. That's why results are compared against expected sales without the promotion, looking at margin, not just units.
| No promotion | 20% off | |
|---|---|---|
| Units | 500 | 800 (+60%) |
| Margin per unit | $400 | $200 |
| Total margin | $200,000 | $160,000 |
Illustrative example: price $1,000 and cost $600. Units rise 60%, but margin falls.